Email & deliverability

Default sending

Out of the box, transactional email (order confirmations, shipping updates, OTP codes) is sent from Sellerlane’s shared sending domain — already authenticated and warmed up.

Branded sending from your domain

On Growth and above, send from [email protected]:

1. Connect your custom domain first (guide).
2. Go to Settings → Email → Branded sending and choose your From address.
3. Sellerlane shows DKIM and SPF DNS records; add them at your registrar.
4. Verification is automatic. Once verified, all store email switches to your domain.

Deliverability protections

• Bounces and complaints are processed automatically; addresses that hard-bounce are suppressed so they don’t damage your sender reputation.
• Opens and clicks are tracked through your own domain (no third-party tracking links).
• Marketing email always includes unsubscribe handling — suppression is enforced platform-wide.