Sellerlane
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Why Sellerlane?

Because the platform you build on shouldn't tax your growth, slow your pages, or treat India as an afterthought.

1

0% extra transaction fees — the math matters

Most platforms add 1–2% of every sale on top of gateway fees. On ₹2,00,000 of monthly sales, a 2% platform fee is ₹4,000 every month — ₹48,000 a year, gone. Sellerlane charges a flat subscription and adds nothing per transaction. You pay your gateway (Razorpay or PayU) their standard rate, and that's it.

2

India-first, not India-supported

UPI is the default payment experience, not a plugin. Pricing is in rupees with GST invoices. Your store is hosted in Mumbai, so pages load fast for buyers on Indian mobile networks. Razorpay and PayU are native integrations with automatic webhooks, reconciliation, and refunds.

3

All-in-one actually means all-in-one

Marketing automation, customer segments, product reviews, back-in-stock alerts, AI search, analytics with a live visitor map, video and 3D media, customer self-service — built into the platform, included in your plan. On app-store platforms, this list is five to ten paid apps that each add monthly cost, slow your store down, and break independently.

4

Infrastructure you never think about

SSL certificates issue and renew themselves. DKIM and SPF for branded email are configured automatically and monitored. Payments are continuously reconciled against gateway records so delayed webhooks never strand an order. Images resize at the CDN edge; video transcodes to adaptive streaming. This is the boring, critical work the platform owns so you don't.

5

Your customers get a better experience

Fast server-rendered pages. UPI at checkout. Order emails that arrive from your domain. Self-service for reschedules, redownloads, and cancellations — resolved in seconds without support tickets. Back-in-stock alerts that bring them back. Buyer experience is conversion; we treat it that way.

6

Grow without re-platforming

Start on a free subdomain and a Starter plan; scale to custom domains, automation, AI search, and server-side conversion tracking on the same platform. Your catalog, customers, and order history come along — no migration projects.

Common questions

Why choose Sellerlane over Shopify?
Sellerlane is priced in INR with GST invoices and adds 0% transaction fees, while Shopify is priced in USD and most Indian stores pay extra per-transaction fees. UPI via Razorpay or PayU is native on Sellerlane. Marketing automation, reviews, back-in-stock alerts, and analytics are built in rather than paid apps. See the detailed comparison at sellerlane.io/compare/sellerlane-vs-shopify.
Why choose Sellerlane over building with WooCommerce?
WooCommerce gives you flexibility but makes you the system administrator: hosting, security patches, SSL, backups, plugin conflicts, and performance tuning are your job. Sellerlane is fully managed — you run your business, the platform runs itself.
Is Sellerlane good for small businesses just starting out?
Yes. You can launch on a free .sellerlane.io subdomain with a free trial, no card required. The Starter plan includes unlimited products, the visual editor, and payments with 0% added fees — everything needed for a first store.
What makes Sellerlane fast?
Stores are server-rendered and hosted in Mumbai, images are automatically optimized and resized at the CDN edge, video is delivered as adaptive HLS, and themes ship minimal JavaScript. Speed is a platform default, not an optimization project.

Decide with your own store, not a brochure.

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