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Analytics & live view

Live view

Analytics → Live shows your store right now: active visitors on a world map (city-level, derived from IP — never exact addresses), carts in progress, and orders as they happen.

Reports

  • Sales — revenue, orders, AOV over time; by product, channel, and campaign
  • Funnels — visit → product view → cart → checkout → purchase, with drop-off at each step
  • Products — views, add-to-cart rates, and conversion per product
  • Customers — new vs returning, repeat rate, geography

Sellerlane’s analytics respect buyer consent: visitors who decline tracking are counted anonymously (no profile is built), IP addresses are stored hashed, and location is never more precise than city level.

Server-side pixels

On Scale, conversion events can be sent server-side to Meta, GA4, and TikTok — more reliable than browser pixels and resilient to ad blockers.