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Add products

Go to Products → Add product in the admin.

Product types

TypeUse it forWhat’s special
PhysicalAnything you shipInventory tracking, shipping settings, unit pricing
DigitalDownloads: ebooks, presets, softwareSecure download links with configurable limits, auto-delivery after payment
EventWorkshops, classes, webinarsDate/time scheduling, attendee reminders, meeting links
Gift cardStore creditCustom amounts, scheduled sending, balance tracking

Variants and options

Add options (size, color) and Sellerlane generates the variant matrix. Each variant has its own price, SKU, inventory count, and image.

Media

Upload images, videos, and 3D models on the product page:

  • Images are optimized and resized automatically for every device.
  • Videos are transcoded to adaptive streaming (HLS) — they play smoothly on slow connections.
  • 3D models (GLB) get an interactive viewer and one-tap AR on supported phones.

Inventory

Set quantities per variant. When something sells out, buyers can join the back-in-stock list and get notified automatically.